'In case of emergency, put your own mask first before helping others'. We're all too familiar with the over-scripted airline instruction, the ubiquitous mantra of distant travel.

Sometimes interpreted as a much deeper life lesson, you can easily understand how this advice can lend a better you, a you that can help more by just helping yourself first. But is helping others always the goal? I would argue that in most normal situations it is not. Personal goals are first and foremost self-serving and only after, altruistic. No matter how you look at it, there is a certain amount of egoism in this lesson even though at first thought, you may be tempted to think differently.

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