One of the difficult things to pay for is intangible, hard-to-understand, hidden-value advice. Why would you?

When you go and buy something, you have it in your hand. When you go and rent that holiday villa, you're in it, living the life. When you have kidney stones, and the doctor tells you how to get rid of them, you can measure the value-add through instant comfort.

Things get fuzzier when what you buy is talking, testing, thinking and the agony of decision-making with thousands of options floating around.

FUN FACT🧐

I had many clients telling me at the kick-start of the project that they are pretty good at design that they know what they want, and, really, all they need from me is just a bit of help. Have you ever heard anybody say that to a lawyer, that they are great at the law and, really, they just need a bit of help? You did not because it was never said. It almost sounds like a Sunday dinner joke